It’s not good enough to just know that you’re writing to women. She could probably write about choosing shoelaces and get a million page views and hundreds of thousands in affiliate income.īut for the rest of us, who aren’t celebrities, we need to master writing blog posts that our audience wants to read.Īnd to do this, you must first know who your audience is. I think Kim Kardashian is one of the few exceptions. Not so much if you want to run a successful business from it… We are guilty of this as well and it’s a BIG part of why our first blog failed. One of the biggest mistakes bloggers make is writing about topics that THEY think their audience wants to hear.
Here is a screenshot of some of the kind of comments that we receive on our articles: When you write great content and your audience feels that connection to you, they will naturally comment on your articles to ask you questions, to thank you for your blog posts, and often just to tell you how much they LOVED your post. If you aren’t able to communicate in a way that allows your readers to connect with you and start building a relationship, they’ll never sign up for your email list, purchase a product, or be likely to ever visit your blog again. Sure, getting your facts straight is important, but you know what is way MORE important? Great blog writing isn’t just about knowing your facts and putting them to paper (or keyboard).
It led to a lot of wasted time, energy, a failed product, a failed blog, and a lot of disappointment. We were creating content that we believed was truly awesome but without knowing anything about who our audience was or what they wanted. It’s a major reason why our first blog failed so miserably. We were blogging haphazardly with no clear mission other than dollar signs in the beginning. We made this mistake in the beginning too. One of the biggest reasons people struggle to make money with their blogs is actually due to their writing - more importantly, their communication with their audience.
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